A sparkling cocktail, sweets and botanicals pairing concept. The offering - ranging from Mojitos, Cosmopolitans, Margaritas to G&T’s - allows passengers to mix their own cocktails with a selection of excuisite ingredients.
Because this product pairs various brands and could therefore easily assume a generic character, the packaging needed an all-encompassing design with the appeal of an iconic brand. We featured a static cocktail monogram rather than writing its name in full, and each box features abstractions and colors referring to the drink’s origins. This way, these iconic cocktails form a desirable range of collectibles - to jazz up your flight or bring as a present.
Because this product pairs various brands and could therefore easily assume a generic character, the packaging needed an all-encompassing design with the appeal of an iconic brand. We featured a static cocktail monogram rather than writing its name in full, and each box features abstractions and colors referring to the drink’s origins. This way, these iconic cocktails form a desirable range of collectibles - to jazz up your flight or bring as a present.
Concept & Strategy
Product Development
Identity Design
Product Development
Identity Design
Packaging Design
Photography Direction
(Photography © Carlfried Verwaayen)
Additional mood photography by Caleb Pudewell, Simone Hutsch, Joe Pilie, Luke Bender and Maurits Bausenhart
