How to visualize compostable materials in an appealing manner? We developed a campaign in which natural spoons, knives and forks resurface as new life. A positive image that sticks. Starting with static imagery, the visuals will be rolled out across various marketing assets such as video animations for digital campaigns.
“Why reinvent something that already exists in nature for millions of years? In nature circularity has always been an integral part of evolution. Up until today there was no fully sustainable answer to single use cutlery. This has changed now. Our naturally produced cutlery simply breaks down into water and oxygen under natural conditions, without the need for industrial composting. The product quality is not compromised, nor is Mother Nature – even in the case of improper disposal or landfill nature. It’s incredible what Environmentally Conscious Design can do.”
“Why reinvent something that already exists in nature for millions of years? In nature circularity has always been an integral part of evolution. Up until today there was no fully sustainable answer to single use cutlery. This has changed now. Our naturally produced cutlery simply breaks down into water and oxygen under natural conditions, without the need for industrial composting. The product quality is not compromised, nor is Mother Nature – even in the case of improper disposal or landfill nature. It’s incredible what Environmentally Conscious Design can do.”
Concept Design
Art Direction
Campaign Production
Art Direction
Campaign Production
Visualisation © Maps and Machines
