Visualisation of the new SAS Cube meal concept. We needed to reveal the new box and its contents, which are now 100% plastic free (saving 51 tonnes of plastic annually). The cutlery is made from organic material and is compostable. “New Nordic by SAS was introduced in 2017 to offer a more sustainable onboard dining experience featuring Scandinavian flavors and cooking. It’s still very much on the menu and still presented in the award-winning Cube that is the epitome of minimalist and innovative Scandinavian design. And it has now been relaunched in new, more sustainable packaging.”
“The outside of the Cube has always been made from paper approved by the Forest Stewardship Council,” says Linnea Malmberg, SAS Head of Concepts and Service. “But we wanted to minimize plastic in the Cube, so we developed a new, more sustainable inside together with our suppliers.”
“The outside of the Cube has always been made from paper approved by the Forest Stewardship Council,” says Linnea Malmberg, SAS Head of Concepts and Service. “But we wanted to minimize plastic in the Cube, so we developed a new, more sustainable inside together with our suppliers.”
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“Plant-based cutlery is also being introduced, made from vegetable oil which has been ‘processed by natural fermentation and micro-organisms into a raw material that is compostable’. It is the only plastic solution compliant with the European Single Use Plastics directive.”