Uqonic
Uqonic lives and breathes travel culture. It is the new identity of gategroup’s onboard retail platform which communicates an offering conceived by and for travellers who want more, and better. Uqonic reflects the needs of today’s traveller before, during and after the flight.
The Name
Uqonic evokes an emotional response as it is captured in a name that’s unique, yet sounds familiar. Uqonic echoes three words that are essential properties of its personality:
You – the most valued passenger
Unique – our bespoke portfolio
Iconic – appealing brands and culinary treats
Our strapline Experience is a Destination suggests wonder and experiment. It is a proposition that invites the open minded and promotes the adventure of travel.
Uqonic lives and breathes travel culture. It is the new identity of gategroup’s onboard retail platform which communicates an offering conceived by and for travellers who want more, and better. Uqonic reflects the needs of today’s traveller before, during and after the flight.
The Name
Uqonic evokes an emotional response as it is captured in a name that’s unique, yet sounds familiar. Uqonic echoes three words that are essential properties of its personality:
You – the most valued passenger
Unique – our bespoke portfolio
Iconic – appealing brands and culinary treats
Our strapline Experience is a Destination suggests wonder and experiment. It is a proposition that invites the open minded and promotes the adventure of travel.
Naming Exercise
Brand Identity
Video and Photography Direction
Brand Identity
Video and Photography Direction
