gategroup is the global leader in airline catering, retail-on-board and passenger hospitality products and services. We provide passengers with culinary and retail experiences, leveraging innovation and advanced technology solutions. Headquartered in Zürich, Switzerland, gategroup deliver operational excellence through the most extensive catering network in the aviation industry, serving more than 700 million passengers annually from over 200 operating units in over 60 countries across all continents.
One of the challenges of developing a clear gategroup brand lies in simplifying its complex architecture – building a corporate identity that is easily understandable for both customers as well as employees. From a portfolio of over 10 companies with many proposition overlaps, gategroup has now oriented its profile around the cornerstones of its offering: Food, Retail and Packaging/Tableware. This was captured in the all-embracing line: MAKING EVERY JOURNEY THE BEST IT CAN BE.
One of the challenges of developing a clear gategroup brand lies in simplifying its complex architecture – building a corporate identity that is easily understandable for both customers as well as employees. From a portfolio of over 10 companies with many proposition overlaps, gategroup has now oriented its profile around the cornerstones of its offering: Food, Retail and Packaging/Tableware. This was captured in the all-embracing line: MAKING EVERY JOURNEY THE BEST IT CAN BE.
Global Brand Management
Brand Architecture
Brand Identity
Marketing Communication Design
Video and Photography Direction
Brand Architecture
Brand Identity
Marketing Communication Design
Video and Photography Direction
